Welcome to Parsons of Eagle River
For over 80 years, Parsons of Eagle River, has been serving customers with quality new and used cars, trucks and SUVs. As your Woodruff dealer alternative, we are your destination for top Chevrolet and Buick models like the rugged Silverado or the roomy LaCrosse. With certified parts and service department, we keep your vehicle well-tuned and running like new. Rhinelander and Woodruff Chevrolet and Buick drivers can visit our hours and directions page to reach our dealership. Come in and let us help you find the right car, truck, or SUV for you. You won't find high-pressure sales at our dealership, just great deals and friendly people. We will be glad to help Eagle River, Woodruff and Rhinelander Chevrolet and Buick customers as well at our showroom.